Friday, September 8, 2017 4-6 pm Cost: $50
Barbara Samuel (also known as Barbara O’Neal) is the bestselling author of more than 40 books. In 2012, she was inducted into the Romance Writers of America Hall Of Fame, and she has won seven RITA awards. Her books have been published in more than a dozen countries, France, Germany, Italy, Poland, Brazil, and Australia/New Zealand. One of her recent women’s fiction titles, The Lost Recipe for Happiness (written as Barbara O’Neal) went back to print eight times, and her book How to Bake a Perfect Life was a Target Club pick in 2011.
Whether set in the turbulent past or the even more challenging present, Barbara’s books feature strong women, families, dogs, food, and adventure—whether on the road or toward the heart.
Now living in her hometown of Colorado Springs, Barbara lives with her partner, Christopher Robin, an endurance athlete, along with her dog and cats. She is an avid gardener, hiker, photographer and traveler who loves to take off at dawn to hike a 14er or head to a faraway land. She loves to connect with readers and is very involved with them on the Internet.
Marketing expert Jane Friedman
Friday, September 8, 2017 4-6 pm Cost: $55
The Art & Business of Author Platform: How to Build and Measure for Long-Term Success
Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!). You'll learn what it means to have a focused, consistent and meaningful effort over a long period of time, in a way that doesn't exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss metrics that help you make informed and meaningful decisions about how to best spend your time, and what advanced platform building looks like for an established author. And for those wondering about social media, we’ll talk about best practices and how to make your efforts worthwhile. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decisions for your career.
Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She's the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer's Digest. She has been interviewed and featured by NPR, PBS, The Washington Post, the National Press Club and many other outlets.
In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. She's delivered keynotes on the digital era of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and Willamette Writers Conference, among many others. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund.
Her essays have been published in anthologies by the University of Chicago Press, Seal Press, Milkweed Editions, and McPherson & Co. She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).